The Walrus provokes new thinking and sparks conversation on matters vital to Canadians. Includes duplication across all platforms. Sources: Google Analytics, CCAB, Mailchimp, Magazines Canada, and Proof Inc. Loyalty: At 84%, our subscriber-renewal rate is near the top of the industry, including 25% who have been with us for over ten years.Influential: Our audience includes MPs, senators, and Canada’s industry leaders.Trusting: With a 96% trust rating, we are one of Canada’s most-trusted sources of journalism, ahead of the CBC and The Globe and Mail (95% and 92%, respectively).Affluent: We reach Canada’s wealthiest segment: Cosmopolitan Elite (average HHI $470K+).Educated: 53% of our readers have either a master’s degree, PhD, JD, or MD. To discuss how we can assist your marketing, please contact our Advertising & Sales Manager, Paul Jaramillo. We attract influential audiences and premium advertisers and offer clients custom-content services across our media platforms. Since our first issue, in 2003, we have featured award-winning writers and artists exploring issues related to technology, politics, business, the environment, and arts and culture. We publish a national magazine eight times a year along with daily content at thewalrus.ca. We spark conversations about Canada and its place in the world through our fact-checked reporting, commissioned art, events, podcasts, and content solutions. The Walrus is a non-profit organization featuring unique perspectives that provoke thinking and engagement.
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